Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a tiered influencer strategy (nano, micro, macro) for a single campaign can dramatically increase your reach, authenticity, and engagement.…
As brands navigate the social landscape in 2025, choosing between influencer seeding and paid partnerships becomes critical to campaign success.…
The EU Digital Services Act impact on US brands working with EU creators is shaking up influencer collaborations and digital…
In the dynamic world of digital marketing, budgets by funnel stage are crucial for maximizing the impact of influencer collaborations…
As influencer marketing continues to expand in 2025, understanding budget allocation by funnel stage becomes crucial for achieving optimal ROI.…
In today’s fast-paced digital environment, the marketing landscape is dominated by platforms quantifying success through superficial metrics. Recognizing key performance…
In today’s data-driven landscape, businesses must evolve beyond vanity metrics like likes and shares to focus on more substantive KPIs…
The FTC Disclosure Checklist 2025 is a crucial guide for brands aiming to maintain transparency and build trust with consumers.…
In the evolving landscape of digital marketing, the debate between building always-on influencer programs and campaign-only approaches is more relevant…
Influencer marketing ROI is at the forefront of digital strategies in 2025, with brands seeking measurable results from every paid…