Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Creative testing frameworks for influencer campaigns are essential to unlocking impactful results and maximizing return on investment. Navigating the fast-evolving…
Building viral content campaigns in 2026 requires creativity, data-driven strategy, and mastery of emerging platforms. With digital trends rapidly evolving,…
Interactive content formats that drive conversions are reshaping digital marketing in 2025, engaging users with memorable, two-way experiences. As online…
Interactive content formats that drive conversions have revolutionized digital marketing strategies in 2025. Brands that leverage quizzes, calculators, polls, and…
Mastering the art of how to create immersive storytelling experiences is vital for captivating audiences in 2025’s content-driven landscape. Immersive…
AI-powered personalization strategies for brands have quickly become essential in the digital landscape, helping marketers deliver precisely tailored experiences that…
Predictive analytics in influencer marketing is transforming how brands maximize their return on investment and build meaningful relationships with audiences.…
Negotiating a SaaS agreement that includes data security requirements is essential for protecting your business and customers. With evolving regulatory…
Implementing a customer-led growth (CLG) program promises to transform the way companies achieve sustainable expansion. But how can organizations objectively…
Navigating the complexities of global supply chains requires a clear understanding of “Made in” labeling regulations. Today’s business landscape makes…