Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a cross-functional go-to-market team is essential for businesses aiming to drive sustainable revenue growth in the competitive 2025 landscape.…
Developing an effective content distribution strategy is everyone’s goal, but relying only on social media limits your reach and impact.…
Developing a robust content distribution strategy that extends beyond social media is vital for brands determined to maximize reach, credibility,…
Email marketing remains a powerhouse for business growth, but strict rules like CAN-SPAM and GDPR now shape every campaign. Understanding…
The head of sales’ guide to leveraging influencer-generated content can unlock untapped growth for modern sales teams. Influencer content shapes…
Building a successful channel partner program that includes influencer marketing can exponentially boost your brand’s visibility and sales. As businesses…
Music licensing for brand-owned commercials and advertisements is essential in maximizing creativity while staying legally compliant. Securing the right music…
Efficiently building a marketing operations function that supports your influencer program is essential for brands competing in today’s creator-driven landscape.…
Wondering how to use brand archetypes to guide your creator selection process? This strategic approach aligns your marketing efforts with…
Effective negotiation of IP ownership in a co-branded product collaboration is crucial for business success in 2025. As companies increasingly…