Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Launching a new product can catapult your business growth, but success depends on executing a well-planned go-to-market strategy. This guide…
Influencer marketing has evolved into a powerful driver of brand growth, but many CMOs still face challenges weaving it seamlessly…
The morality clause is becoming a vital part of influencer contracts in 2025, safeguarding brands from reputational harm caused by…
Measuring the content velocity of your influencer program is essential for brands aiming to boost reach, engagement, and ROI. By…
Effective advertising campaigns hinge on understanding how to negotiate usage rights for TV commercials and out-of-home advertising. Without clear agreements,…
Conducting a competitive analysis of your rivals’ influencer rosters empowers your brand to sharpen its influencer marketing strategies. By understanding…
Navigating gifted product tax implications for creators is crucial for brands aiming to build transparent, compliant influencer partnerships in 2025.…
Navigating gifted product tax implications for creators can be both complex and essential for brands forming influencer partnerships in 2025.…
Marketers are experiencing a shift in measurement in 2025, with influencer-driven lift studies shaping the future of attribution. As traditional…
Learning how to train your marketing team on the fundamentals of influencer relations is crucial for driving brand awareness and…