Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Measuring the impact of influencer marketing on shareholder value has become pivotal for CMOs navigating a fiercely competitive business environment.…
Building a first-party data strategy is vital for brands as privacy regulations tighten in 2025. One innovative approach is using…
The “decay rate” of influencer content reveals how long a social media post retains its impact after publishing. In the…
Japan’s stealth marketing regulations are critical for global brands aiming to maintain a compliant and trustworthy presence in this key…
Building a brand through podcasts is more competitive than ever. Crafting an effective influencer campaign that drives podcast downloads and…
Understanding how a brand can leverage creator funds on TikTok, Instagram, and YouTube is essential for success in today’s digital…
A well-drafted termination clause is essential in any contract to ensure a fair exit strategy for all parties. Understanding how…
To stay competitive in 2025, brands need to build an influencer program that supports a product’s entire lifecycle, from launch…
Understanding influencer disclosure rules in the United Arab Emirates (UAE) is essential for marketers, content creators, and agencies operating in…
The era of the hyper-niche influencer is here, revolutionizing digital marketing strategies in 2025. Brands now discover that creators with…