Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
User-generated content (UGC) and influencer marketing often overlap, but the legal line between them is increasingly important for brands and…
Structuring a performance-based deal on affiliate commissions vs. CPA is at the core of building a thriving, mutually beneficial partnership…
Building a proactive crisis response team for influencer campaigns is essential for protecting your brand’s reputation and ensuring campaign success.…
Leveraging AI for audience analysis has transformed digital marketing, allowing businesses to understand customer behavior with unmatched precision. However, the…
Calculating the earned media value of an influencer’s Story vs. a Post vs. a Reel is essential for measuring social…
Striking the perfect balance in an exclusivity clause can be challenging for both brands and creators. A well-crafted exclusivity clause…
Launching an influencer program with zero budget may sound daunting, but partnering through in-kind collaborations is a strategic way to…
The art of the soft launch, especially when using influencers to test new markets quietly, is swiftly becoming essential for…
Leveraging influencer content for your SEO and link-building strategy can rapidly increase your brand’s online visibility and authority. Influencers have…
Staying compliant with the AANA Code of Ethics for influencer marketing is essential for brands and creators navigating Australia’s digital…