Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Writing a clear and effective data retention policy that is GDPR compliant is now imperative for organizations processing personal data…
Developing a customer journey map that focuses on emotional highs and lows is essential for brands aiming to foster deep,…
Pet food marketing and labeling regulations are crucial for consumer trust, pet health, and business success. Manufacturers and retailers must…
Developing a marketing strategy for a non-profit focused on fundraising events is crucial to reaching your goals and maximizing your…
The process of crafting a brand ambassador agreement covering multiple territories can be complex, yet it’s essential for brands with…
Building an effective brand ambassador and influencer program can boost awareness, trust, and sales—but measuring tangible results isn’t always straightforward.…
Understanding how to comply with green marketing guidelines for sustainable products is essential for businesses eager to meet consumer demand…
Building a marketing plan that is both creative, strategic, and measurable is crucial for business growth in 2025. As digital…
Creating a privacy policy for your e-commerce store is essential for legal compliance, building customer trust, and safeguarding your business.…
Building a customer-centric culture starts with securing leadership buy-in, driving enduring growth and loyalty in the modern marketplace. Leaders set…