Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The legal difference between a brand ambassador and an influencer isn’t just semantics—it impacts contracts, disclosures, and long-term strategy in…
Building a crisis communications plan for influencer-related controversies is vital for brands navigating today’s dynamic digital landscape. With influencer partnerships…
Advertising in Canada requires strict adherence to Canada’s Ad Standards, especially for brands collaborating with Canadian creators. This compliance checklist…
Using influencers to A/B test product concepts and messaging before launch offers brands a modern, data-driven way to validate ideas…
Navigating influencer outreach means understanding the art of the follow-up, especially after a creator says no. Properly nurturing relationships with…
Building an influencer-powered customer service channel on social media enables brands to combine reach, trust, and engagement for outstanding customer…
Are long-term retainers better than one-off campaigns? This question is critical for businesses aiming to maximize marketing results. Understanding the…
Measuring share of voice is vital for brands aiming to benchmark their position in the evolving influencer landscape. Accurate measurement…
Learning how to write a Scope of Work (SOW) that protects both the brand and the creator is crucial in…
Influencer marketing in regulated industries demands unique expertise, especially in finance, alcohol, and wellness. Each sector faces strict compliance requirements,…