Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learning how to negotiate a content licensing agreement for user-generated content is essential for maximizing value and avoiding legal pitfalls.…
A robust framework for measuring the success of a partner co-marketing campaign empowers organizations to optimize resources, foster stronger alliances,…
Understanding how to comply with data localization requirements in different countries is vital for organizations aiming to operate internationally. As…
Building a marketing team that fosters psychological safety and innovation is essential for thriving in today’s fast-paced business environment. When…
Creating a clear and effective employee advocacy program agreement is crucial for organizations aiming to leverage their workforce as brand…
Building a customer-centric product roadmap prioritization framework is essential for businesses aiming to deliver meaningful solutions in 2025. By aligning…
Understanding “Made in” labeling laws is crucial for international e-commerce brands seeking to ensure legal compliance and build consumer trust.…
Creating a marketing strategy for a SaaS company targeting mid-market clients in 2025 requires clear priorities, tailored tactics, and measurable…
Learning how to negotiate a sponsorship agreement for a community event can be the difference between a modest gathering and…
The ROI of a brand community and forum is more crucial than ever for organizations aiming to build loyalty and…