Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The morality clause in an influencer contract is more important than ever in 2025, as brands strive to protect their…
Measuring the content velocity of your influencer program is crucial to maximizing ROI and outpacing competitors in 2025’s fast-paced digital…
Negotiating usage rights for TV commercials and out-of-home advertising is essential for protecting your brand, maximizing ROI, and avoiding costly…
Understanding Influencer Roasters in Competitive Analysis To succeed in influencer marketing, brands must know how to conduct a competitive analysis…
Conducting a competitive analysis of your rivals’ influencer roasters is essential for brands seeking to outperform in the dynamic influencer…
The world of influencer partnerships is booming, and “gifted product tax implications for creators” is now a hot topic for…
As digital marketing matures in 2025, the future of attribution hinges on influencer-driven lift studies. Brands crave deeper insight into…
Effective influencer relations are vital for modern marketing success, as brands rely on trusted voices to reach engaged audiences. Training…
The legal line between user-generated content and influencer marketing is increasingly critical for brands, content creators, and digital platforms. Misunderstanding…
Understanding how to structure a performance-based deal on affiliate commissions vs. CPA can set your affiliate marketing strategy apart in…