Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Establishing a clear and effective affiliate program agreement for influencers is vital for building trust and ensuring mutually beneficial partnerships.…
Building a successful channel partner program that aligns with your direct sales efforts is vital for sustainable growth in today’s…
The travel and tourism industry has seen explosive growth in the digital age, but this expansion comes with strict advertising…
The travel and tourism industry thrives on captivating, compliant messaging, making knowledge of advertising and marketing regulations essential for businesses.…
A well-crafted marketing plan for a non-profit focused on advocacy and awareness is essential to amplify your mission, attract support,…
How to Negotiate a Confidentiality Agreement with a Freelancer or Contractor Negotiating a confidentiality agreement with a freelancer or contractor…
Understanding the true impact of your loyalty initiatives is crucial for long-term business growth. By implementing a framework for measuring…
Navigating consumer protection laws in e-commerce and online sales is crucial for building trust, avoiding penalties, and creating a thriving…
Building a marketing team that is both agile, innovative, and results-oriented is essential for any business looking to thrive in…
Crafting a clear and comprehensive cookie policy that meets global standards is essential for gaining customer trust and maintaining legal…