Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
As multi-creator collaborations rise in popularity, brands face unique compliance mistakes in multi-creator campaign scopes. Each creator adds complexity, risk,…
Learning how to build a creator network for seasonal moments can supercharge your brand’s campaigns and maximize impact during key…
The landscape for online creators is shifting as new global laws affecting creator transparency take effect in 2025. These regulations…
Building creator bundles to reduce costs is a powerful strategy for brands and agencies navigating the ever-evolving influencer marketing landscape.…
In 2025, protecting intellectual property and ensuring fair compensation are priorities for creatives worldwide. Understanding the mandatory clauses for global…
Building a creator performance ranking system in 2025 can supercharge brand partnerships and platform strategy by identifying top creators based…
Creator partnerships have become a cornerstone of digital marketing, but with opportunity comes responsibility—and risk. The biggest compliance risks in…
Considering a brand overhaul? Knowing how to build a creator-led brand relaunch is your ticket to renewed relevance, authentic engagement,…
International gifting programs play a key role in building global business relationships, but managing them requires strict adherence to compliance…
Building accurate creator personas is essential for better campaign planning, ensuring your message aligns with the right influencers to reach…