Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, engineers and machinists are harder to reach through broad targeting, but they still gather daily in niche communities.…
In 2025, many launches fail not because the product is weak, but because attention is fragmented and trust is hard…
In 2025, brands can win attention without renting it from crowded feeds. This playbook for direct to consumer sales via…
In 2025, buyers expect clarity before they commit time to a showing. This case study explains how one brokerage improved…
In 2025, buyers expect to understand a property before they schedule a showing, and real estate teams need media that…
In 2025, product teams win when they listen, prioritize, and ship with users—not at them. A Playbook for Community Driven…
Build in public has moved from niche maker forums to a mainstream SaaS growth lever in 2025. This case study…
In 2025, LinkedIn rewards posts that spark meaningful actions, not passive scrolling. This playbook for interactive polls and high engagement…
In 2025, travel marketers face rising acquisition costs and shorter attention spans, yet customers still want tailored planning help. This…
In 2025, travel marketing teams face higher ad costs, shorter attention spans, and demand for personalization at scale. This case…