Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Micro-influencer marketing has matured in 2025, and brands now want predictable outcomes, not one-off posts. A Playbook for Micro Influencer…
In 2025, loyalty is won after the sale, not at checkout. This case study shows how one mid-market retailer used…
Audio-first devices are moving from novelty to everyday utility in 2025, giving brands a new surface for intent-rich moments. This…
In 2025, many life-science teams chase big dashboards while missing the insights sitting in plain sight. This case study shows…
In 2025, virtual world hubs are where players linger, socialize, shop, and plan what to do next. That “dwell time”…
In 2025, SaaS growth teams face rising ad costs and shrinking attention spans. This case study shows how one B2B…
Private podcasting has moved from novelty to a serious revenue lever for B2B teams that sell complex, high-consideration offers. When…
In 2025, D2C brands compete in crowded feeds where attention is scarce and trust is earned. This case study shows…
Marketing teams that rely on rented attention are looking for new, durable channels in 2025. The Fediverse offers exactly that:…
In 2025, many established B2B brands still struggle to turn social attention into measurable pipeline. This case study shows how…