Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Podcaster sponsorships vs radio ads: which delivers better results for your brand in 2025? As media consumption habits evolve, advertisers…
Viral challenges have transformed community fundraising, offering non-profit organizations fresh, engaging routes to build awareness and supporter networks. A compelling…
Discord community building with influencers is transforming the way brands and creators engage authentically with their audience online. By leveraging…
Unlocking Threads App Marketing Strategies for Early Adopters Threads app marketing strategies for early adopters continue to shape digital engagement…
Rebranding through influencer partnerships is transforming how brands regain relevance and earn trust in saturated markets. By leveraging influential voices,…
Choosing between YouTube Shorts and Instagram Reels for brand awareness can make or break your digital strategy. Each offers unique…
Pinterest influencer marketing for e-commerce sales is revolutionizing digital retail in 2025. With its visual-first discovery engine, Pinterest helps brands…
The fintech industry is evolving fast, and today’s consumers are turning to trusted creators for financial advice. This case study…
Twitch marketing for non-gaming brands offers untapped potential to reach highly engaged audiences. As streaming evolves in 2025, forward-thinking marketers…
Linkedin influencer marketing strategies for B2B brands are rapidly transforming how companies generate leads and build industry authority. As decision…