Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In this case study, we reveal how a CPG brand used influencer seeding to win shelf space at Target, outmaneuvering…
B2B influencer campaigns are lauded for their ability to generate high-quality prospects, but what happens when your influencer program results…
Legacy brands often struggle to remain relevant in an ever-changing digital environment, but a bold contrarian influencer strategy can spark…
The rise of nano-communities has transformed digital marketing, especially within private group chats and channels. Brands now compete not for…
In 2025, marketers witnessed a surprising phenomenon: a lavish influencer event generated hype offline but resulted in virtually zero social…
Marketing on ResearchGate and Academia.edu with scientific influencers offers businesses and institutions a unique gateway to engage academic audiences. Leveraging…
Building credibility in today’s crowded SaaS landscape isn’t easy. In this case study, we’ll explore how a SaaS company used…
Marketing on Glassdoor and LinkedIn with employee influencers has become vital for brands aiming to enhance their employer brand and…
In this case study, discover how a luxury hotel chain uses influencers for reputation management in the competitive hospitality market.…
The future of text-based influencers on platforms like Substack and Ghost is unfolding rapidly. As more creators turn to newsletter…