Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Google Discover optimization through influencer content is redefining how brands reach vast audiences in 2025. As content personalization deepens and…
How Warby Parker disrupted eyewear through try-on influencer content is a powerful story of innovation and strategy. In 2025, the…
Spotify playlist placement and music influencer strategies have become essential for artists aiming for rapid growth in 2025’s competitive streaming…
Bumble leveraged dating influencers for app growth by recognizing their unique ability to drive trust and authenticity among digital audiences.…
Why B2B Influencer Content Thrives with LinkedIn Newsletters LinkedIn Newsletter strategies for B2B influencer content are gaining momentum in 2025…
Sustainability is central to Allbirds’ brand story—so much so that “How Allbirds Built Sustainability Into Influencer Narratives” has become a…
Instagram Notes and ephemeral content strategies are transforming how brands spark conversations and nurture engagement in 2025. As users pivot…
Instagram Notes and ephemeral content strategies offer businesses a fresh way to engage audiences in 2025’s fast-scrolling digital landscape. Leveraging…
Instagram Notes and ephemeral content strategies have revolutionized how brands and creators capture audience attention and drive engagement. With audiences…
Canva empowers creators to design stunning visuals while simultaneously building brand awareness for individuals and businesses alike. In today’s image-driven…