Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
The resurgence of newsletters is reshaping digital marketing, driving authentic engagement as businesses partner with curators and solo writers. As…
YouTube’s new creator monetization tools for brands are transforming how content creators and marketers collaborate in 2025. With an expanding…
Navigating a PR crisis in the travel industry can make or break a brand’s reputation. In this case study, we’ll…
The primary keyword, “corporate executives as B2B influencers,” is rapidly gaining traction in marketing circles. As business landscapes evolve, senior…
Social audio platforms like X Spaces and Clubhouse play a transformative role in modern influencer campaigns, offering authentic, real-time engagement…
In this case study, discover how a non-profit harnessed micro-influencers for a fundraising blitz that exceeded expectations. Using strategic partnerships,…
When a viral campaign with negative brand sentiment takes off, the consequences for businesses can be swift and damaging. Post-mortem…
Beyond the big five social platforms lies a universe of communities teeming with passionate voices. Brands seeking fresh engagement must…
Patreon, once the realm of independent creators seeking direct support, has now emerged as a powerful channel for brand-creator collaborations.…
Case Study: How Duolingo Uses Gamification in its Influencer Marketing explores the innovative ways Duolingo combines interactive game mechanics with…