Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In this case study, we reveal how a B2B brand harnessed influencer-hosted webinars to generate Sales Qualified Leads (SQLs). By…
Launching an ambitious digital marketing campaign can rapidly boost site visits, but high traffic doesn’t always translate into deep engagement.…
When a brand faces a public communications crisis, harnessing influencers can be a game-changing strategy. This case study explores how…
A well-executed campaign can generate viral engagement on one platform while falling flat on another—a challenging reality in digital marketing.…
Marketing on Patreon offers brands a unique way to sponsor creators and tap into devoted, niche communities. As mainstream advertising…
Universities are increasingly exploring creative ways to attract prospective students, and student and alumni influencers have emerged as a powerful…
Marketing on Character.AI and other AI chatbot platforms is rapidly transforming digital strategies in 2025. Brands now reach audiences through…
Political action committees are embracing advanced digital tactics, with one standout case in 2025: a PAC strategically leveraging geo-targeted influencers…
The micro-internship is transforming how brands engage with student creators for short-term campaigns, offering agility in marketing and fresh content…
The journey to becoming industry influencers can be challenging for any B2B SaaS company. In this case study, we’ll explore…