Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Marketing on Twitch is evolving fast, making it crucial for brands to think beyond gaming streamers. As Twitch’s audience diversifies,…
B2G (Business-to-Government) companies face unique challenges in reaching public sector audiences. In this case study, we examine how a leading…
Since the post-NIL ruling, partnering with college athlete influencers has emerged as a game-changing strategy for brands eager to tap…
In the competitive travel industry, influencer marketing is proving invaluable for global brands like Airbnb. This case study explores how…
Marketing on Telegram offers brands a unique way to create exclusivity and boost engagement through channels and broadcasts. With over…
A product seeding campaign can be a game-changer for brands aiming to spark rapid awareness. Yet sometimes, even a successful…
B2B cybersecurity firms continuously seek innovative ways to demonstrate their solutions’ effectiveness. In this case study, learn how a leading…
The emergence of “creator coins” and NFTs has sparked revolutionary changes in the digital economy, enabling creators to monetize their…
In this case study, we explore how a D2C pet brand leveraged a strategic network of “petfluencers” to go viral,…
Looking to engage younger audiences authentically? This guide to marketing on Roblox and Fortnite, with a focus on partnering with…