Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In this case study, discover how a brand used influencers in a hostile takeover defense to outmaneuver corporate threats and…
When a creator house disbands due to internal conflict, it sends ripples through the digital creator community and raises big…
Competing with Amazon can seem daunting for any direct-to-consumer brand. However, one innovative DTC brand has successfully leveraged influencers to…
Even a campaign that was perfectly executed can fail if it does not connect with its intended audience. In 2025,…
Customer stories have become a powerful influencer strategy for SaaS companies aiming to build trust and authority in 2025. This…
When it comes to content creation, collaboration can be a powerful strategy to grow audiences, but not every partnership delivers.…
LinkedIn Live has emerged as a game-changer for B2B brands seeking real engagement and authority. This case study on a…
When a major marketing effort fails to resonate, brands risk eroding loyalty. A campaign that alienated a brand’s core customer…
Influencer marketing is no longer just about customer acquisition. For rapidly growing subscription box companies, leveraging influencers has become a…
Reflecting on a campaign post-mortem can uncover valuable insights—especially when reviewing a successful campaign that was too difficult to scale.…