Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Unlocking success on YouTube requires more than just uploading videos—strategic launches are key. The YouTube Creator Story-Driven Launch Playbook offers…
Mastering a LinkedIn viral creator strategy for B2B products can dramatically amplify your brand’s reach and lead generation. As LinkedIn’s…
Harnessing TikTok sound trends in creator campaigns is a powerful way for brands to engage audiences, boost visibility, and make…
Looking to master the art of Instagram collaborations? The Instagram Reel-Within-Reel Collab Playbook arms creators and brands with proven strategies…
YouTube trend hijacking with creators is one of the most effective ways to ride the wave of viral content and…
TikTok reaction content for brand awareness is gaining momentum with marketers seeking authentic ways to connect with Gen Z and…
Learning how to build Instagram Collab posts for maximum reach is essential for creators and brands in 2025. These collaborative…
YouTube Chapters in creator collaborations can significantly improve viewer experience and content discoverability. By structuring videos with chapters, creators can…
YouTube Chapters offer creators new ways to structure videos and enhance viewer experience, but their true potential is unlocked during…
Many brands focus on big-name influencers, but broad opportunities exist among overlooked TikTok creator segments. Tapping into these less saturated…