Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, B2B buyers trust people more than brand pages, especially when budgets tighten and committees grow. This playbook for…
Case Study: How A CPG Brand Used Hyper-Local ESG Initiatives To Win Loyalty has become a practical blueprint for brands…
In 2025, developer attention is fragmented, and trust is hard-won. A Playbook For Sponsoring Niche Developer Communities On Discord helps…
In 2025, many B2B teams still treat content as a top-of-funnel expense instead of a compounding product asset. This Case…
A Playbook For Building B2B Authority On Specialized Niche Subreddits is no longer a “nice-to-have” in 2025; it’s a durable…
In 2025, trust is the deciding factor for whether users download, fund, and keep using a money app. This case…
In 2025, brands win attention by building places people want to return to, not just ads people scroll past. This…
In 2025, automotive shoppers expect to research, configure, and even “experience” vehicles from home without sacrificing confidence. This case study…
Winning attention is harder in 2025 because inboxes and mainstream social feeds are saturated. The fastest path to meaningful conversations…
In 2025, many retail brands are discovering that print campaigns alone can’t keep pace with how customers research, compare, and…