Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Thought leadership plays a pivotal role in public relations, helping brands build authority and trust. In this case study, we…
When a brand collaboration is poorly executed, the aftermath can be costly. From diminished trust to missed opportunities, the consequences…
Social media campaigns are constantly evolving, but one strategy remains compelling: using humor to engage audiences. This case study examines…
A well-intentioned content program can falter if it fails to align with revenue targets and Sales goals. In this post-mortem,…
The phrase “post-mortem: a content program that failed to align with sales needs” describes a scenario all too common in…
In this case study, we explore a successful event marketing campaign leveraging hybrid elements that transformed attendee engagement and ROI…
A poorly designed customer loyalty program can backfire, leaving businesses with disappointed patrons and diminished trust. When implemented without careful…
Cause marketing has emerged as a powerful strategy for brands looking to drive product sales while supporting meaningful societal issues.…
Brand partnerships thrive on synergy, but when a brand partnership lacks clear communication protocols, even the most promising collaborations can…
Case Study: A Successful Influencer Marketing Campaign for a Non-Profit Organization explores how a leading charity leveraged influencer partnerships in…