Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In this case study, discover how a leading CPG brand successfully leveraged influencer marketing to support a product recall while…
When facing a crisis like a product recall, a Consumer Packaged Goods (CPG) brand’s response can define its reputation. This…
In this case study, we explore how a leading financial services company built a thriving community on Discord. Leveraging innovative…
In 2025, the primary keyword “tourism board influencer campaign” epitomizes how city destinations adapt to digital trends for greater reach.…
The re-emergence of forums has transformed digital community interaction, pushing brands to rethink online engagement. Tapping into these spaces, particularly…
When a creator goes rogue and breaks contract mid-campaign, the fallout can devastate brands and agencies alike. Stakes are higher…
Marketing on Twitch is evolving fast, making it crucial for brands to think beyond gaming streamers. As Twitch’s audience diversifies,…
B2G (Business-to-Government) companies face unique challenges in reaching public sector audiences. In this case study, we examine how a leading…
Since the post-NIL ruling, partnering with college athlete influencers has emerged as a game-changing strategy for brands eager to tap…
In the competitive travel industry, influencer marketing is proving invaluable for global brands like Airbnb. This case study explores how…