Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
YouTube Shorts growth strategies for brands are transforming how companies reach audiences. With over 2.5 billion users engaging every month,…
The latest Instagram algorithm updates in 2025 have dramatically shaped how brands reach and engage audiences. With increased focus on…
Streamlining brand-creator communications with tech is reshaping digital marketing in 2025. As collaboration between brands and creators grows more complex,…
The best reporting tools for influencer campaigns are critical for brands looking to measure ROI, improve collaboration, and make data-driven…
Emotional storytelling in influencer marketing is revolutionizing brand engagement by forging deeper, more memorable connections between influencers and their audiences.…
User-generated content trends are reshaping digital marketing, offering brands unmatched authenticity and engagement. Businesses leveraging user content can drive trust,…
Developing a robust seasonal influencer strategy planning approach is essential for brands seeking to maximize campaign impact and ROI across…
Cross-channel campaign planning strategies empower brands to orchestrate cohesive marketing efforts across today’s complex digital landscape. By strategically uniting touchpoints,…
Budget planning for influencer campaigns in 2026 is rapidly evolving as brands demand high ROI and data-backed decisions. Staying ahead…
Wondering how to build long-term brand loyalty through influencers? Today’s digital-first consumers crave authentic connections, not just advertisements. By tapping…