Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, many B2B marketers still struggle to reach engineers where they actually discuss specs, failures, and field-proven solutions. This…
Reactivating inactive members can be the difference between a thriving niche community and a slowly emptying one. This playbook for…
In 2025, wellness apps are no longer competing on features alone; they win by building ecosystems. This case study examines…
A Playbook For Using BeReal For Authentic Behind The Scenes Brand Building has become essential in 2025 as audiences tune…
In 2025, airline loyalty is less about one big reward and more about a steady stream of small moments that…
In 2025, pop-up retail wins when it meets shoppers where they already are—and when it speaks to what they need…
Case Study: A Traditional Manufacturer Using Video To Humanize Internal Teams shows how a legacy plant can build trust, clarity,…
In 2025, niche audio shows have become one of the most efficient ways to reach decision-makers who actually buy. This…
In 2025, B2B buyers research quietly, move fast, and reward brands that show up with credibility in the right places.…
In 2025, many SaaS teams face rising costs and shrinking returns from paid channels. This case study shows how one…