Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, retail success relies on more than products—it hinges on smart strategies that draw shoppers offline. Explore this case…
Executives often push for rapid results with flashy promotions, but a mismanaged campaign can quickly become a resource sink. This…
Brands across industries continually seek innovative strategies to draw in and retain customers. Implementing a freemium model to acquire customers…
The aftermath of a website redesign that hurt SEO and traffic can leave businesses scrambling to recover lost ground. Many…
In this in-depth case study on a successful product seeding campaign that generated organic buzz, discover how a consumer tech…
A post-mortem marketing campaign analysis, especially when failure stems from insufficient research, offers invaluable lessons for businesses. Identifying what went…
Guerrilla marketing tactics have revolutionized how brands connect with consumers in unexpected ways. In this case study, we explore how…
When a brand’s social media campaign goes viral for the wrong reasons, the impact can echo far beyond the digital…
In this case study of a successful co-marketing campaign between two non-competing brands, we explore how smart collaboration and strategic…
When business partnerships fail, a misalignment of values is often to blame. Navigating the complexities of shared leadership requires more…