Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A post-mortem: a product launch that failed due to insufficient marketing budget offers entrepreneurs and marketers a crucial learning opportunity.…
Testing new retail concepts can be risky, but a well-executed pop-up shop can become a game-changer for brands. This case…
Participating in trade shows is a pivotal strategy for businesses aiming to expand their reach. However, a poorly executed trade…
Case Study: A Successful Referral Marketing Program for a B2B SaaS Company Referral marketing programs are a proven strategy for…
When a PR campaign fails to get any media attention, marketers are left questioning what went wrong. Drawing from industry…
In today’s digital arena, launching a successful content marketing program for a highly competitive industry is no small feat. This…
Email marketing remains a powerful tool for businesses, but failure to comply with anti-spam laws can be costly. This post-mortem…
Discover how a successful in-store event can boost your digital footprint and drive measurable results. This case study explores the…
Ad fatigue can quietly erode even the best-paid advertising campaigns, tanking performance before marketers notice. In this post-mortem, we analyze…
The freemium model for product-led growth has driven new standards in user acquisition and revenue acceleration. By examining successful brands…