Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Expanding into a new international market is an exciting but complex challenge for brands. This case study explores how a…
Turning a negative influencer review into a positive outcome is not just damage control—it’s a strategic opportunity. In this case…
The YouTube Partner Program and its monetization rules for brands are more relevant than ever, offering strategic paths for businesses…
In today’s crowded e-commerce landscape, knowing how to achieve profitability is every D2C brand’s ambition. In this case study, we’ll…
The rise of social media means every employee can help amplify your brand. This case study reveals how a structured…
Looking to tap into the booming world of live-streaming? Learning how to partner with gaming influencers on Twitch and YouTube…
In 2025, brands are eager to inspire wanderlust while ensuring travelers feel safe. This case study reveals how a travel…
LinkedIn’s Creator Mode is transforming B2B thought leadership by empowering professionals to grow their audiences, boost influence, and drive business…
In this case study, we analyze a “crisis averted” moment where a brand handled a creator controversy gracefully, protecting both…
TikTok’s Creator Marketplace has quickly become a powerhouse for brands seeking influencer partnerships, but is it more effective than finding…