Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of “loud budgeting” and financial transparency is transforming how people talk about money, budgets, and personal finance online.…
Nostalgia marketing is captivating brands and consumers alike, especially when targeting Gen Z. By invoking the vibrant aesthetics and pop…
Nostalgia marketing taps into consumers’ cherished memories, and in 2025, Gen Z’s fascination with the 90s is influencing brands worldwide.…
Community-first marketing is revolutionizing the way brands connect with their audience in 2025. By prioritizing genuine community engagement over traditional…
The concept of the “Third Place” has entered the digital age with online platforms like Discord and gaming lobbies, serving…
The anti-hustle movement is transforming how we view ambition and success, directly influencing the rise of mindful lifestyle content. As…
The impact of “cancel culture” on brand partnerships has rapidly evolved in the digital landscape of 2025. As social media…
The rise of “slow content” and long-form vlogs is transforming how creators and audiences connect online. Amid fast-paced scrolling and…
Understanding the “chronically online” audience is vital for brands, creators, and marketers seeking to connect in the digital world of…
The decline of the “perfectly curated” feed marks a transformative moment in digital culture. As users grow weary of flawless…