Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of the B2B influencer on traditionally B2C platforms like TikTok is reshaping digital marketing strategies and fueling unprecedented…
The impact of data privacy changes on influencer marketing is reshaping how brands connect with audiences in 2025. As regulatory…
The creator-as-consultant model is revolutionizing influencer marketing in 2025, where brands pay influencers not just for reach, but for their…
The rise of niche social platforms is reshaping digital marketing in 2025, offering brands unique ways to reach targeted communities.…
The rise of AI avatars and virtual influencers is revolutionizing the creator economy in 2025, redefining content creation, audience engagement,…
The rise of the slow living influencer has ignited a powerful shift in how people approach consumerism in 2025. As…
Creator-led communities have flourished on subscription platforms, yet in 2025, the impact of subscription fatigue is reshaping digital engagement. Fans…
The gig economy has transformed how brands collaborate with creators, but a critical question looms: are your long-term influencers actually…
The rise of the prosumer is transforming how people perceive the boundaries between customer and creator in today’s dynamic digital…
The creator economy’s impact on traditional media buying and planning is reshaping how brands connect with audiences. As creators wield…