Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of “de-influencing” on social media has shaken the digital marketing world, making the ethics of de-influencing and how…
The rise of “hyper-local” influencers for brick-and-mortar businesses is transforming how stores reach and engage their communities in 2025. As…
Long-form content remains immensely valuable even as short-form trends dominate digital platforms. Today, “long-form content” such as in-depth blogs and…
Social proof psychology is a cornerstone of modern digital marketing, directly influencing how consumers make decisions online. By understanding why…
The rise of the Chief Creator Officer is rapidly transforming modern organizations in 2025. As brands increasingly rely on content…
The headless brand is a unique phenomenon in today’s digital landscape, where a brand’s entire identity is shaped and expressed…
The sustainability of the creator economy has become a critical question as more people earn their livelihood through content creation…
The creator economy in emerging markets like Southeast Asia and LATAM is transforming how individuals and businesses monetize creativity online.…
The rise of the “developer” influencer on GitHub and Stack Overflow marks a new era in tech knowledge sharing, career…
The rise of the “developer” influencer on GitHub and Stack Overflow is reshaping coding communities, altering how programmers learn, collaborate,…