Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The return of blogging and SEO-driven creators marks a pivotal shift in digital marketing and online content strategies. As algorithms…
In 2025, the lines between influencer marketing and PR are blending more than ever, shaping brand narratives and digital engagement…
The Everyman archetype in 2025 marketing has become a powerful strategy for brands seeking authentic engagement. As consumers demand more…
The rise of private “dark social” sharing is quietly revolutionizing how digital content travels online. As users increasingly turn to…
The decline of the “girlboss” aesthetic in content has been a striking shift in digital culture, with women, brands, and…
The “dopamine culture” has become a buzzword in today’s hyper-connected society, describing how digital platforms shape our brains and behaviors—especially…
The impact of virtual reality headsets on social content is unmistakable in 2025, reshaping how users interact, share, and experience…
The shift from influencers to key opinion consumers marks a new trend in digital marketing, prioritizing authentic voices over celebrity…
The rise of granfluencers—social media influencers over 60—has transformed marketing to baby boomers in 2025. Brands are shifting strategies to…
Nostalgia marketing with millennial creators has become a powerful strategy for brands seeking authentic connections and memorable campaigns. By collaborating…