Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
De-influencing has emerged as a powerful movement in the digital landscape, encouraging consumers to think critically and resist impulsive trends.…
De-influencing has emerged as a game-changing trend, making waves across social platforms in 2025. While rooted in consumer skepticism, it…
The pivot to private communities and group chats is transforming the digital communication landscape in 2025. Users increasingly seek spaces…
Slow living content has surged in popularity, with many drawn to the enchanting aesthetics of cottagecore. This lifestyle trend champions…
The resurgence of long-form blogs in the creator economy is transforming the way audiences engage with online content. As short-form…
Marketing to Gen Alpha is redefining how brands approach the youngest generation, raising urgent questions about ethics and efficacy. As…
The growth of audio-first influencers on podcasts has reshaped digital content, placing intimate, authentic voices at the center of modern…
Creator-led brands have energized the digital economy in 2025, blending influencer authenticity with entrepreneurial drive. As established companies confront innovative…
The “quiet luxury” trend has revolutionized the world of partnerships, encouraging brands to rethink their collaborations for meaningful, authentic connections.…
Influencer fatigue and ad blindness are reshaping digital marketing in 2025, leaving brands searching for effective ways to reconnect with…