Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Social commerce is revolutionizing the way we shop, allowing customers to buy products from their favorite social platforms without ever…
Polished content may look impressive, but sometimes it fails to connect. This is the heart of the “Performance Paradox”—when highly…
The “Creator Fund” model has become a buzzword in the digital economy, promising financial support for content creators on platforms…
The homogenization of influencer aesthetics dominates social media feeds in 2025, with countless creators echoing the same styles and visuals.…
The rise of the “creator middle class” has transformed influencer marketing and content creation, offering more sustainable pathways for diverse…
The Final Influencer presents a fascinating hypothetical: what happens when the very last human content creator remains in a world…
The concept of “post-human” influence is reshaping our understanding of creation itself. As AI, uplifted animals, and cyborgs become creators,…
Exo-psychology is rapidly becoming a pivotal field in understanding consumer behavior beyond Earth, particularly for brands eager to reach humans…
The burnout economy is reshaping how digital creators work and thrive, demanding relentless output for shrinking rewards. As creators navigate…
The digital divide remains a pressing challenge, especially as the creator economy grows globally in 2025. This digital gap—between those…