Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of the Chief Customer Officer (CCO) reflects a transformed business landscape, where customer experience drives competitive advantage. As…
The future of B2B sales is rapidly evolving, with the hybrid sales model emerging as a game-changing solution for modern…
The rise of the Chief Design Officer (CDO) is transforming how companies approach brand strategy in 2025. Organizations now recognize…
As artificial intelligence and automation redefine marketing strategies, the future of brand building is rapidly evolving. Embracing these technologies transforms…
The rise of the Chief Revenue Officer is transforming how organizations align sales, marketing, and customer success for optimal growth.…
The future of B2B marketing is evolving rapidly, and personalization at scale is becoming a defining strategy for industry leaders.…
The rise of the creator management platform has revolutionized how agencies and brands interact with digital talent. As these platforms…
Retail media networks are reshaping how brands reach consumers, integrating seamlessly into the marketing mix for increased impact. As shopping…
The role of the Chief Experience Officer is transforming how brands connect with consumers and drive growth. As organizations prioritize…
The future of MarTech is rapidly evolving, with the rise of the composable stack reshaping how marketers select, connect, and…