Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of “faceless” content creators has become a defining trend in the digital landscape of 2025. As creators build…
Gen Z prefers search on TikTok over Google, signaling a dramatic shift in digital habits. With the rise of short-form…
The shift from curated aesthetics to “photo dumping” is transforming social media culture in 2025. Users are favoring authenticity over…
Influencer marketing in the metaverse is reshaping how brands engage digital audiences, blending immersive technologies with creator-led campaigns. As virtual…
As the digital landscape evolves in 2025, the decline of third-party cookies is dramatically reshaping how brands understand audiences. Marketers,…
Subscription models for exclusive creator content are changing the digital landscape, empowering creators while offering fans premium experiences. As more…
The evolution of the travel influencer post-pandemic has transformed not just social media feeds, but how audiences trust, engage with,…
The rise of finfluencers has sparked a revolution in how people access financial advice and information. As social media personalities…
The rise of the creator economy burnout is rapidly reshaping digital marketing, impacting both individual creators and the brands that…
As the digital world evolves, authenticity fatigue and the demand for raw content have become pressing challenges for creators and…