Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The impact of wearable AI devices on content consumption habits is becoming impossible to ignore in 2025. Smart glasses, AI…
In 2025, customer data is both a competitive advantage and a liability. Brands face rising fraud, stricter privacy expectations, and…
The future of haptic marketing is arriving fast as brands move beyond sight and sound to deliver content people can…
The loneliness epidemic is no longer a private struggle; it is reshaping how people discover, trust, and stay loyal to…
The Shift From Platform-Dependence To Platform-Agnostic Communities is reshaping how brands, creators, and member-led groups build belonging online. In 2025,…
The Shift From Platform-Dependence To Platform-Agnostic Communities is reshaping how brands, creators, and member-led groups build loyalty in 2025. Algorithm…
In 2025, digital fatigue is real, and brands are rediscovering the power of tactile, memorable experiences. The rise of Analog…
In 2025, spatial computing is reshaping how brands tell stories by blending digital content with the physical world. Instead of…
The rise of quiet luxury messaging in B2B SaaS branding signals a shift away from loud claims and toward calm…
Treatonomics is reshaping how brands win customers in 2025, shifting value away from blanket price cuts and toward small, purposeful…