Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The weaponization of influence has transformed global information warfare, with state actors increasingly deploying creators to amplify disinformation. Governments are…
The sociology of the unfollow examines the underlying dynamics when a digital community collapses or fragments. As audiences leave en…
The “Coddling of the Creator Mind” questions whether platform safe spaces are actually empowering digital creators. While intended to shield…
The “Balkanization” of the Internet poses unique challenges and opportunities for digital creators striving to succeed in a globally fragmented…
The generative dilemma is reshaping industries as AI creates content that consistently outperforms human creators in quality, quantity, and reach.…
The role of Special Purpose Acquisition Companies (SPACs) in the creator economy is rapidly growing, offering influencers, content creators, and…
The role of Special Purpose Acquisition Companies (SPACs) in the creator economy has surged in recent years, driven by digital…
The creator economy’s impact on national GDP and labor statistics is rewriting traditional economic models. As millions worldwide monetize content…
The rise of Influence-Backed Securities (IBS) has revolutionized alternative investments, merging the power of digital influence with traditional asset structures.…
The rise of Influence-Backed Securities (IBS) is marking a revolutionary shift in modern finance. As traditional markets seek innovative ways…