Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The Attention War refers to the fierce competition among geopolitical actors to shape global narratives by leveraging creator networks. As…
The “Influencer as Infrastructure” phenomenon is transforming how we think about digital creators. Once viewed as entertainers or marketers, today’s…
The philosophy of “The Follower” drives much of today’s digital landscape, deeply shaping how people engage with influencers, brands, and…
Generational amnesia is transforming the way we understand shared cultural experiences—and nowhere is this more apparent than in the digital…
In 2025, the rise of synthetic scarcity in digital creator goods has forever changed how fans and collectors value online…
The rise of post-industrial homesteading influencers is reshaping our perceptions of rural living, self-sufficiency, and digital entrepreneurship. As audiences flock…
The “post-advertising” world is redefining all marketing as embedded in creator content, fundamentally shifting how brands reach their audiences. As…
Creator-led venture capital funds are transforming how early-stage businesses secure investment, leveraging the influence and insights of prominent content creators.…
The impact of Universal Basic Income (UBI) on the future of the creator middle class is rapidly becoming a central…
The geopolitical risk of partnering with creators in unstable regimes is now a critical concern for businesses and brands expanding…