Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The bio-hacking influencer is a modern content creator inspiring millions to optimize their bodies and minds. As “self-optimization” trends dominate…
As digital experiences become increasingly immersive, brands are seeking new ways to engage audiences beyond visuals and sound. The future…
The great consolidation is reshaping the creator-led brand landscape as household names built by influencers are increasingly acquired by legacy…
The post-social creator is changing the digital landscape: influencers who are saying goodbye to traditional mainstream platforms for good. Their…
The rise of “hyper-niche” professional influencers is transforming social media in 2025, bringing experts like surgeons on TikTok into mainstream…
The rise of the “AI-managed” creator marks a transformative leap in digital content creation, as intelligent algorithms increasingly orchestrate entire…
The creator securitization trend is reshaping the landscape for influencers, turning digital personalities into investable assets. As more creators explore…
The rise of the circular economy has dramatically transformed how individuals and brands think about waste, reuse, and sustainability. When…
Live shopping on platforms other than social media is transforming eCommerce in 2025. Brands are embedding interactive sales experiences directly…
The Great Unbundling is reshaping the digital content economy as creators leave media brands to go independent. This seismic shift…