Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of the Chief Brand Officer is taking center stage in modern organizations, redefining how brands are built and…
The future of customer service is rapidly evolving, driven by groundbreaking advances in AI-powered chatbots and self-service portals. As businesses…
The rise of the Chief Marketing Technologist (CMT) is transforming the modern C-suite, fusing creativity with technology to drive business…
As digital marketing evolves in 2025, brands are seeking smarter ways to reach audiences. The future of digital advertising hinges…
The rise of the Chief Customer Officer (CCO) is transforming how organizations prioritize and deliver customer experience in 2025. Businesses…
B2B sales are rapidly evolving as AI-powered tools and social selling strategies take center stage in 2025. Modern sales teams…
The rise of the Chief Design Officer has revolutionized how businesses approach brand experience, positioning design at the heart of…
The future of brand building is being redefined by community-led and purpose-driven brands. As consumers increasingly seek authentic connections and…
The rise of the Chief Revenue Officer has transformed how modern companies achieve sustainable growth. As businesses adapt to shifting…
The future of B2B marketing is undergoing a seismic transformation with the rise of personalization and AI-powered ABM (Account-Based Marketing).…