Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Creator-led unboxings remain a dominant force in digital marketing conversions, outperforming traditional brand campaigns across categories. These authentic, personality-driven experiences…
Commentary creators have rapidly become significant influencers in modern buying decisions, leveraging their authentic voices and community reach. As consumers…
“Commentary creators” have become pivotal in shaping consumer choices, making their voices highly influential in today’s digital economy. People look…
Brands across industries are shifting their strategies, with creators replacing traditional ambassadors as the faces of marketing campaigns in 2025.…
The authentic expertise movement has taken center stage in 2025, and creators are paving the way. As audiences crave trustworthy,…
Creator-led investigations are driving a new wave of viral content, as independent voices uncover stories mainstream outlets miss. This shift…
Creator-led investigations are revolutionizing online storytelling, captivating audiences and amassing millions of views. This phenomenon continues to surge as viewers…
Creators are becoming the new product educators, revolutionizing how people discover and understand brands in 2025. As audiences seek authenticity…
Creator trust metrics are quickly becoming the cornerstone for brands and audiences seeking authentic connections online. As sponsored content and…
Many digital creators today are seeking more control over their work and audience, leading to a surge in creators moving…