Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
“Day In The Life” creators are commanding attention on social media by delivering immersive, authentic content that keeps audiences glued…
Creator-led brand storytelling has rapidly emerged as the leading approach for authentic and engaging marketing campaigns, eclipsing traditional ads in…
Creator-led tutorials have revolutionized digital marketing, serving as a powerful driver of stronger conversion rates for brands in 2025. By…
In 2025, more consumers are turning to “anti-influencers,” a movement challenging traditional social media endorsements. The primary keyword, anti-influencers, defines…
In 2025, hobby-based creators are exploding in popularity, changing the landscape of influencer culture and online communities. Unlike traditional influencers,…
In 2025, the demand for in-depth content has reshaped the creator landscape, leading to the rise of long-form TikTok creator…
Why are creators becoming “taste-makers” for Gen Alpha? As the youngest, tech-native generation devours digital content, social creators now set…
Authentic imperfection has become the heartbeat of modern creator culture, influencing how content resonates and drives online engagement in 2025.…
The growing influence of older creators is reshaping digital landscapes, bringing unique perspectives, trustworthiness, and newfound authenticity to audiences worldwide.…
Unfiltered creator content outperforms polished ads by connecting with audiences through authenticity, relatability, and real experiences. In the digital landscape…