Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of the creator-led media company is transforming how brands connect with audiences in 2025. No longer confined to…
The future of e-commerce is evolving at lightning speed as buyers crave authentic connections and dynamic experiences. Today’s shoppers demand…
The psychology of pricing shapes how consumers perceive value, impacting purchase decisions across all industries. Influencers wield unique power to…
The rise of the fractional CMO has changed how businesses approach influencer marketing in 2025. As companies seek flexible leadership,…
The rise of studygrammers and Booktokers marks a significant evolution in how education and publishing brands engage with digital-savvy audiences.…
The slow content movement is reshaping how brands and creators collaborate, prioritizing quality and long-term value over momentary trends. As…
In 2025, the rise of the silver influencer is reshaping digital marketing strategies. Brands and agencies now recognize the power…
The future of shoppable TV is merging streaming content with dynamic creator campaigns, revolutionizing viewer engagement and the online shopping…
Brands are rewriting the rules of collaboration through the creator IP play—a model where they co-own products with influencers. This…
The future of social commerce is rapidly evolving, with brands and creators weighing the benefits of in-app checkouts versus traditional…