Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The future of creator licensing is evolving fast, transforming how brands and creators approach intellectual property rights for long-term use.…
The rise of the Creator-in-Residence program signals a transformative shift in brand marketing, allowing influencers to embed deeply within company…
The future of social commerce is being shaped by two dominant approaches: in-app checkouts and link-in-bio strategies. As brands and…
The “Quiet Luxury” trend is redefining influencer aesthetics and brand partnerships, favoring understated elegance over flashy displays of wealth. In…
The comeback of the blog is reshaping the digital marketing landscape, with brands eagerly sponsoring long-form written content to capture…
The creator economy in Southeast Asia has become a powerhouse for brand engagement and digital entrepreneurship, offering vast opportunities for…
The Product-as-Influencer trend is transforming how brands approach marketing campaigns in 2025. Rather than relying solely on human celebrities or…
Creator burnout is real, and as influencer marketing remains pivotal in 2025, brands must focus on building healthier, more sustainable…
Data privacy trends are rapidly reshaping how we track influencer performance in 2025. As privacy regulations tighten and consumer expectations…
Are we entering an era of “post-authenticity” in influencer content? As digital audiences become savvier, influencer marketing faces pressure to…