Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
As digital influence grows, the debate heats up: lifestyle creators vs. expert creators—who truly performs better? Brands, audiences, and aspiring…
Blogs and long-form creator content are coming back in 2025, with audiences seeking depth, expertise, and genuine engagement beyond fleeting…
The evolution of UGC standards in 2025 is reshaping how brands, creators, and platforms engage with user-generated content. As new…
Brands eyeing the next digital frontier can’t afford to ignore emerging creator categories. As consumer behavior evolves in 2025, new…
The digital landscape is rapidly evolving, and emerging creator categories brands should watch are shaping the future of marketing. As…
The rise of TikTok Shop creators has transformed online shopping, with brands eagerly looking to emulate their success. Observing what…
The rise of private community-driven creators has transformed the digital landscape, fostering deeper audience engagement and sustainable monetization strategies. As…
In 2025, the marketing landscape is seeing a seismic shift as nano creators outperform celebrities across digital platforms. Using the…
Creators replacing traditional brand spokespeople is a trend reshaping the marketing landscape in 2025. As digital influence surges and consumer…
Creator burnout is a growing challenge as brands invest more in influencer marketing in 2025. As demands rise, creators are…