Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The “Creator-as-a-Service” model is revolutionizing branded storytelling, enabling brands to hire creators for internal content with unmatched expertise. As organizations…
The rise of the “anonymous influencer” in 2025 is transforming digital marketing, as privacy-focused creators garner trust and engagement while…
The “splintering” of social media is reshaping the digital landscape, as marketers face new challenges—and opportunities—when reaching audiences across decentralized…
The future of work is being transformed by the rise of the creator economy, reshaping how a new generation approaches…
The concept of the “Digital Twin” influencer is rewriting the rules of social media in 2025. By leveraging advanced AI,…
The rise of the “Slow-Living” influencer is redefining how wellness and home goods brands connect with their audiences. This growing…
The franchise model of influence is redefining digital marketing as top creators now launch their own creator teams. By extending…
The rise of the “Chief Creator Officer” marks a significant evolution in modern corporate leadership, reflecting the critical importance of…
The rise of “studygrammers” and “Booktokers” is revolutionizing how students and readers engage with learning and literature. These digital influencers…
The “Slow Content” movement champions authenticity and depth, prioritizing quality over quantity in brand-creator partnerships. As brands increasingly seek lasting…