Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
TikTok now ranks content on credibility signals, not raw reach — here’s how brands must adapt creator vetting and measurement.
Mid-tier creators now out-earn macro deals in growth rate, forcing brands to rebuild sourcing, budgets, and rate cards around the creator middle class.
Zero-click search now eats half of product queries — here’s how brands rebuild attribution, content, and budget around it.
UGC contracts are standardizing globally, with add-on pricing for raw footage, exclusivity, and multilingual cuts now the industry norm.
UGC creators are ditching one-off gigs for repeatable production systems, retainers, and IP models — here’s what that means for brand budgets.
Half of product searches now end without a click—here’s how to redesign funnels, attribution, and content for a zero-click search reality.
Token-based reward systems are changing how brands pay and measure creators—here’s what marketers need to know before adopting them.
Cosmos-based creator token launches are accelerating fast, and marketing leaders need a compliance and ROI playbook before jumping in.
Brands are ditching stacks of point solutions for AI-native martech suites — here’s why consolidation is winning and what it means for budgets.
Klaviyo’s agency acquisition and CPO hire reveal where AI-native martech is headed, and what brands must do to keep pace by 2027.