Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Answer-engine optimization is splitting from SEO. Here’s what brands must build now to earn visibility in AI-generated search answers.
Answer-engine optimization is splitting from SEO fast — here’s what brands must build now to earn visibility in AI-generated answers.
TikTok Shop merchant reviews expose the hidden risk of algorithmic dependency — and why brands need a diversification plan now.
TikTok Shop’s 300,000 UK sellers signal a maturing market where brands must fight harder for feed space and margin.
Bolder Digital’s bundled lead-gen, CRM, and paid media offer signals a bigger shift: SMBs want fewer vendors, not more point solutions.
GRIN’s shipment-to-payment loop shows why influencer discovery, financial ops, and compliance are merging into one martech decision.
Watch-time-first content briefs are replacing hook-only creative direction as platforms reward retention over clicks. Here’s what brands must change.
AI-curated feeds now favor rewatch value and dwell time over raw reach, forcing brands to rethink which formats earn organic distribution.
TikTok Shop’s real IP verification program signals a platform-wide shift toward merchant authentication, and brands need to prepare now.
The AI-MarTech market’s climb toward $74 billion demands new contract terms now, before vendors lock brands into outdated pricing.