Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
In 2025, shoppers scrutinize not just price and features, but where their data lives, who can access it, and which…
Subscription fatigue has shifted from a niche complaint to a mainstream buying behavior in 2025. As streaming, software, news, fitness,…
In 2025, generative search is reshaping how shoppers research products, evaluate brands, and decide where to buy. Instead of clicking…
The micro community surge is reshaping how people learn, buy, collaborate, and belong in 2025. Instead of chasing mass reach,…
In 2025, audiences face an endless stream of content from humans, machines, and hybrids—and trust is the scarce resource. The…
The vibe shift from maximalist tech to minimalist utility is changing how people buy, build, and use digital products in…
Digital heirloom marketing is moving from a niche idea to a mainstream strategy as people question disposable tech and short-lived…
In 2025, brands win attention by lowering the volume. The quiet marketing movement is reshaping how products look, how messages…
Eco doping awareness is reshaping how people evaluate sustainability claims in 2025. Consumers, investors, and regulators now scrutinize glossy promises…
The Neo Collectivism Trend is reshaping how people shop by turning individual purchases into coordinated group decisions. In 2025, consumers…