Author: Samantha Greene

Goldman Sachs projects a $480B creator economy. Adobe just launched agentic tools. Together, they demand brands build AI-ready creator operations now, before the market peaks.

Learn how to design creator content, product metadata, and commerce architecture so your brand wins when AI engines like TikTok and ChatGPT control first discovery.

Conversational AI and generative search are collapsing the discovery funnel. Here’s how brand and agency teams must restructure content to capture early-stage purchase intent.

Cotswold Outdoor’s retail media network model exposes the real cost of building in-house. Here’s how DTC and specialty brands should evaluate the build vs. partner decision.

AI only delivers ROI when built on clean, unified data. Here’s how brand teams should audit their data foundation before scaling marketing automation.

The CMO role is being reshaped by AI faster than most org charts can handle. Here’s what the dual-CMO model and 65% role-reshape stat mean for your leadership architecture.

How to define job specs for the rare hybrid marketer who combines senior campaign strategy with hands-on AI workflow fluency — and where to find them in a tight talent market.

AI fluency for senior brand leaders now means designing and governing workflows—not just using tools. Here’s how to redefine director-level competencies before the gap widens.

Forbes World Cup data shows creators outperform broadcast on engagement and cultural credibility. Here’s how brand strategists should present that ROI case to non-marketing executives.

Forbes’ World Cup data shows creator ad spend outpacing broader digital growth — here’s how brand investment committees should reweight creator budgets in annual planning.