Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Brands are rewriting the rules of collaboration through the creator IP play—a model where they co-own products with influencers. This…
The future of social commerce is rapidly evolving, with brands and creators weighing the benefits of in-app checkouts versus traditional…
The quiet luxury trend is redefining influencer aesthetics and brand partnerships in 2025, favoring understated elegance over flashy logos. Top-tier…
The comeback of the blog has ushered in a new era for digital marketing, positioning long-form written content as a…
The creator economy in Southeast Asia is booming, presenting brands with unparalleled opportunities to connect with digital audiences. As consumer…
The product-as-influencer trend signals a transformative shift in digital marketing, where the item itself becomes the campaign’s marquee star. In…
Creator burnout is real, and in 2025, it’s more relevant than ever as influencer marketing continues to evolve. Brands that…
In today’s digital landscape, the role of influencers in combating disinformation has gained critical importance. With social media shaping public…
The subscription economy for creators is transforming how brands connect with audiences and monetize exclusive content. In 2025, creators hold…
The future of creator licensing is reshaping how brands collaborate with content creators while securing intellectual property (IP) for long-term…