Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The Creator-in-Residence program is transforming how brands collaborate with digital talent, embedding influencers into your brand’s DNA for authentic, long-term…
The rise of studygrammers and booktokers is transforming how students discover resources and sparking innovation throughout the publishing industry. These…
The Slow Content Movement is revolutionizing digital marketing by encouraging brands and creators to collaborate on long-term, meaningful projects. Unlike…
The rise of the silver influencer is transforming social media and digital marketing, as Baby Boomers and older adults become…
The future of shoppable TV is revolutionizing digital commerce by bridging the gap between streaming content and creator campaigns. As…
The creator IP play is redefining how brands and influencers collaborate, enabling them to co-own products and maximize authentic value…
Decentralized social media platforms like Farcaster and Lens are transforming how users interact online, giving individuals more control over their…
The creator economy is booming, but the constant pressure to produce can take a toll on mental health. The “creator…
The rise of the academic influencer is transforming how research enters the public eye and how organizations engage with educators.…
The creator economy’s impact on traditional advertising agencies is transforming the marketing landscape in 2025, forcing agencies to rethink their…