Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The influencer manager role is now a formalized agency position with its own budget, KPIs, and org chart seat — here’s what to expect.
Agencies are rebuilding around conversion-first “pod” teams of creators, strategists, and analysts. Here’s how the structure actually works.
Banks and insurers are pouring AI budgets into compliance and personalization, not ad copy — a signal regulated-industry influencer programs can’t ignore.
Interactive video formats are replacing static ad tests in 2026, giving brands faster, cheaper signal on creative before scaling spend.
Influencer agencies are hiring data analysts as top talent — here’s how brands should evaluate that shift when picking a partner.
Stacker’s AEO solution provider win signals a structural shift in how brands must earn visibility in AI-generated search answers.
Conversion-focused platforms are displacing reach-based marketplaces as brands demand attribution, not impressions. Here’s what’s driving the shift.
Data analysts now command top salaries at influencer agencies, driving budget decisions once left to gut instinct and vibes.
Influencer platforms are converging on discovery features, so payment speed, tax compliance, and payout automation now decide vendor selection.
TikTok’s ID-verification crackdown is a template for platform-wide creator-commerce regulation. Here’s how brands should prepare.