Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Slow social is reshaping how people connect online in 2026. After years of algorithmic overload, users increasingly value smaller circles,…
In 2026, buying decisions increasingly reflect identity, ethics, and belonging rather than pure prestige. Meaning first consumerism describes this shift:…
Decentralized social networks are moving from niche experiments to serious alternatives as users question how traditional platforms collect, monetize, and…
Haptic marketing is moving from novelty to strategy as brands compete for attention in crowded digital spaces. Touch-based cues, vibrations,…
Social commerce has moved far beyond product inspiration. In 2026, consumers expect to discover, evaluate, and purchase without leaving their…
In 2026, the impact of spatial computing on future narrative brand content is moving from experiment to strategy. Brands no…
In 2026, shoppers are moving away from flash, scarcity tactics, and status signaling toward purchases that reflect values, usefulness, and…
Brands are rapidly adopting decentralized identity solutions in 2026 as privacy pressure, fraud risks, and weak third-party data models reshape…
Wearable AI devices are changing how people notice, evaluate, and trust companies in daily life. From smart glasses to AI-powered…
The death of the generalist influencer is reshaping digital marketing in 2026. Audiences no longer reward broad, surface-level content just…