Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Global ad spend growth is slowing even as AI cuts campaign costs — here’s why efficiency gains aren’t translating into bigger budgets.
New data shows hyper-personalized ads have a breaking point — past it, conversion rates drop as trust and creative quality erode.
Nearly 4 million brand-creator collaborations are exposing the cracks in legacy influencer tools. Here’s what buyers need to fix now.
Social commerce pathways are replacing search and static links as the default distribution channel — here’s what brands must build now.
Synthetic creator adoption exposes a trust-efficiency tradeoff brands must navigate with disclosure, testing, and smarter budget allocation.
Rising creator-collaboration volumes are forcing brands toward fewer, deeper vendor relationships. Here’s what the consolidation wave means for buyers.
The Toy Association’s Gen Alpha webinar and Circana’s holiday data reveal how brands must retool creator strategy for youth categories.
SNSInsider’s $197B influencer platform forecast is a planning tool, not a promise—here’s how to read it before setting 2026 vendor budgets.
IZEA’s Q2 operational stumbles expose a bigger truth: the infrastructure for scaling brand-creator programs isn’t ready yet.
Leading agencies now track testing frequency as a core KPI, betting that how often you test predicts performance better than any single result.