Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The attention economy intensifies as brands and creators strive to capture influencer mindshare. Amid app algorithm changes, content overload, and…
The future of influencer marketing in Web3 ecosystems promises to change how brands, creators, and followers interact online. As blockchain…
AI-generated content is reshaping the influencer marketing landscape, sparking debates around influencer authenticity in 2025. As artificial intelligence tools become…
The democratization of influence is transforming the internet, turning everyone into a potential creator and reshaping how people share opinions…
Influencer rates and market pricing have transformed rapidly as the digital marketing landscape has matured. Brands and content creators alike…
The rise of virtual events and digital influencer activations is revolutionizing how brands engage with their audiences in 2025. As…
The growth of influencer-led media companies has redefined how content is created, distributed, and monetized. Today, influencers are building powerful…
The intersection of SEO and influencer-generated content is shaping how brands build authority and visibility online in 2025. Combining influencers’…
Influencer marketing spend has become a pivotal factor for brands looking to maintain visibility and engagement. However, when economic downturns…
Understanding the impact of economic downturns on influencer marketing spend is crucial for brands navigating uncertain financial climates. As budgets…