Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The primary keyword: Economic uncertainty in 2025 is drastically influencing influencer negotiations and brand budgets. As brands tighten their belts…
The marketing landscape is evolving, and the influencer-hosted podcast is emerging as the next big thing for brands in 2025.…
The “creator middle class” is reshaping the digital economy, offering a model where sustainable, long-term partnerships provide security and growth…
De-influencing in 2025 is rapidly transforming digital marketing, urging brands to prioritize authenticity and mindful consumerism over incessant promotion. As…
The rise of the “creator-led brand” has rapidly transformed the marketing and ecommerce landscape, as influencers evolve from brand ambassadors…
Virtual influencers 2.0 are reshaping how brands connect with consumers in 2025, blending cutting-edge AI with interactive storytelling. As these…
In 2025, social-search optimization is transforming the landscape of product discovery, especially for Gen Z. As the digital natives juggle…
TikTok isn’t just breaking into the world of social networking; it’s also redefining how many in Gen Z discover products,…
In 2025, brand success increasingly depends on forging authentic connections with target audiences. The primary keyword, community-first micro-creators, reflects a…
The influencer marketing world is experiencing a massive shift. In 2025, brands are finally waking up to a fact the…