Browsing: AI

Google’s August smart bidding update reshuffled PPC signals overnight. Here’s how top teams adjusted budgets, tROAS targets, and reporting.

Apple’s rationed Siri AI exposes why brands can’t build discovery strategy on voice alone. Here’s what to do instead.

Google’s manual language targeting sunset forces multilingual creator campaigns onto automated systems, raising new brand safety and measurement questions.

IAB Europe’s AI adoption survey puts agency usage at 85%, but the real story is where creator workflows still break.

Salesforce says 75% of marketers now use AI. Here’s how to benchmark your creator marketing stack and close the adoption gap.

Almost every B2B marketer uses AI weekly, but creator program ROI proof remains rare. Here’s why the gap exists and how to close it.

Centric AI’s identity and attribution modules at NRF reveal how retail brands must rebuild measurement for agentic shopping.

NIQ and Similarweb’s new AI shopping measurement system tracks agentic commerce. Here’s what brand marketers need to know before Q1 planning.

A practical framework for crediting creator influence when AI shopping agents, not humans, complete the purchase.

A practical breakdown of how Salesforce, HubSpot, and Adobe stack up for creator marketing workflows, budgets, and compliance risk.