Browsing: Industry Trends
The creator IP play is redefining how brands and influencers collaborate, enabling them to co-own products and maximize authentic value…
Decentralized social media platforms like Farcaster and Lens are transforming how users interact online, giving individuals more control over their…
The creator economy is booming, but the constant pressure to produce can take a toll on mental health. The “creator…
The rise of the academic influencer is transforming how research enters the public eye and how organizations engage with educators.…
The creator economy’s impact on traditional advertising agencies is transforming the marketing landscape in 2025, forcing agencies to rethink their…
The rise of the venture-backed creator has transformed the landscape of digital entrepreneurship as venture capitalists increasingly invest directly in…
The rise of creator-led businesses has sparked demand for specialized leadership, making the Chief of Staff to a Creator an…
The impact of global supply chain disruptions on influencer gifting programs has rapidly evolved, affecting how brands manage influencer relations…
The rise of hyper-realistic virtual influencers is dramatically changing the face of digital marketing, captivating brands and consumers alike. This…
The concept of the human API—using influencers as a trust layer for tech and SaaS products—has reshaped digital marketing in…