Browsing: Industry Trends
The creator economy’s impact on traditional advertising agencies is impossible to ignore, as independent creatives and influencers reshape digital marketing.…
The rise of the “venture-backed creator” is revolutionizing the influencer economy, as venture capitalists (VCs) increasingly fund influencer businesses. This…
The role of “Chief of Staff to a Creator” is rapidly emerging as a crucial position in the evolving landscape…
Global supply chain disruptions in 2025 are transforming every aspect of marketing, most notably influencer gifting and seeding programs. As…
The rise of hyper-realistic virtual influencers is shaking up digital marketing in 2025. Advanced AI and 3D technology now create…
Tech and SaaS brands face increasing skepticism and competitive noise. Many now use the primary keyword “Human API”—the strategy of…
The role of influencers in de-stigmatizing conversations in wellness and healthcare has become pivotal as society seeks more open, honest…
The “Creator-as-a-Service” model is revolutionizing branded storytelling, enabling brands to hire creators for internal content with unmatched expertise. As organizations…
The rise of the “anonymous influencer” in 2025 is transforming digital marketing, as privacy-focused creators garner trust and engagement while…
The “splintering” of social media is reshaping the digital landscape, as marketers face new challenges—and opportunities—when reaching audiences across decentralized…