Browsing: Industry Trends
The slow content movement is reshaping how brands and creators collaborate, prioritizing quality and long-term value over momentary trends. As…
In 2025, the rise of the silver influencer is reshaping digital marketing strategies. Brands and agencies now recognize the power…
The future of shoppable TV is merging streaming content with dynamic creator campaigns, revolutionizing viewer engagement and the online shopping…
Brands are rewriting the rules of collaboration through the creator IP play—a model where they co-own products with influencers. This…
The future of social commerce is rapidly evolving, with brands and creators weighing the benefits of in-app checkouts versus traditional…
The quiet luxury trend is redefining influencer aesthetics and brand partnerships in 2025, favoring understated elegance over flashy logos. Top-tier…
The comeback of the blog has ushered in a new era for digital marketing, positioning long-form written content as a…
The creator economy in Southeast Asia is booming, presenting brands with unparalleled opportunities to connect with digital audiences. As consumer…
The product-as-influencer trend signals a transformative shift in digital marketing, where the item itself becomes the campaign’s marquee star. In…
Creator burnout is real, and in 2025, it’s more relevant than ever as influencer marketing continues to evolve. Brands that…