Browsing: Industry Trends

AI content checks are cutting influencer campaign approval timelines by weeks, turning legal and brand-safety review into a competitive advantage.

Watch time is a vanity metric. Here’s why active attention should replace it as the KPI that actually predicts brand impact and ROI.

A 22% jump in view durations shows creator-centric storytelling is beating algorithm-first tactics. Here’s what brands should do about it.

U.S. creator spend topped $12 billion, forcing brands to treat influencer marketing as core media, not a test budget.

The AI-MarTech market’s climb to $74 billion is reshaping vendor bundles, and renewal cycles will decide who wins the margin.

Global sentiment data shows consumers sharing less data for personalized ads — here’s what’s driving the shift and how brands should respond.

New buyer sentiment data shows marketing leaders increasingly distrust “AI-powered” labels, forcing vendors to prove ROI, not just claim intelligence.

Declining redemption rates reveal a loyalty crisis: members are enrolled but disengaged. Here’s what’s driving it and how brands should respond.

Compensation data shows AI-governance skills now command a marketing salary premium of up to 40% — here’s what it means for hiring and budgets.

Passkeys are killing the email/password login, and with it, the cookie-based data pipeline brands have leaned on for a decade.