Browsing: Industry Trends

Half of B2B buyers now research with generative AI first. Here’s how to rebuild content so machines can find, trust, and cite it.

More than half of Americans are posting less, and that scarcity is quietly breaking reach forecasts brands built for a noisier internet.

X’s revenue-share overhaul is quietly moving payouts from repost aggregators to original creators. Here’s what brands need to rethink.

Retail media data is replacing reach as the default creator KPI, forcing brands to prove ROAS and sales lift, not impressions.

Autoplay feeds inflate watch time while organic reach collapses — here’s how 2027 budget owners should read the data.

As screen time shrinks and short-form ad inventory explodes, brands face an attention recession that demands sharper creator targeting, not bigger budgets.

X’s move to stop paying for reposted content signals an industry-wide pivot toward original creator work, and brands need to adjust fast.

Retail media and creator budgets are colliding as brands demand one unified metric: sales lift, not vanity reach.

Small teams closing dozens of brand deals in months are rewriting agency economics. Here’s what their playbooks reveal about viability.

Platforms now reward verified, high-engagement creators over aggregators, squeezing the middle class of influencers unless they adapt fast.