Browsing: Platform Playbooks
A practical playbook for recruiting TikTok Shop affiliate creators at scale, with commission tactics, vetting steps, and compliance guardrails.
A brand playbook for launching branded OTT channels that repurpose creator content across Roku, Fire TV, and Samsung TV Plus bundles.
Compares shoppable tags across Instagram, TikTok, YouTube, and Pinterest to help brands pick the right commerce integration for creator ROI.
A Skift Summit playbook for fixing booking and sales attribution on travel creator content, from multi-touch models to vendor vetting.
Compare TikTok Shop, Amazon, and LTK affiliate link architecture to see which payout structure actually protects your margin.
Instagram Trial Reels let brands test hooks and creative without tanking follower feeds, and here’s how to build a testing program around them.
A brand playbook for YouTube Shorts monetization now that TV screens, not phones, drive a growing share of Shorts watch time.
A brand playbook for setting up, staffing, and measuring Instagram Affiliate Collections to turn creator storefronts into real revenue.
The YouTube Community Tab is an underused retention layer for creator deals, turning one video into a week of touchpoints at no extra media cost.
A brand playbook for structuring YouTube always-on creator retainers that cut CPMs, build trust, and reduce campaign churn.