Latest Case Studies
Co-marketing campaigns have become a powerful strategy for B2B tech companies aiming to expand reach and drive growth. In this case study,…
A successful business alliance can fuel remarkable growth, yet even promising collaborations can unravel if company cultures clash. This post-mortem on a…
Expanding from direct-to-consumer (D2C) to wholesale and retail is a defining challenge for many growing brands. In this case study, we’ll reveal…
Guides & Resources
Learning how to negotiate a sponsorship agreement for an event or conference is key to maximizing value for both organizers and sponsors.…
The rise of nano influencers has brought a new wave of possibilities for businesses and brands looking to build their online presence.…
Marketing on Character.AI and other AI chatbot platforms offers brands an exciting, high-engagement avenue for digital outreach in 2025. As conversational AI…
The legal line between user-generated content and influencer marketing is increasingly critical for brands, content creators, and digital platforms. Misunderstanding the distinction…