Latest Case Studies
The first leveraged buyout (LBO) of a creator-owned media empire marks a transformative moment in digital entrepreneurship. This case study unpacks what…
The world of influencer marketing continues to innovate, and the first DAO-led influencer marketing campaign has set a bold new precedent. By…
In 2025, businesses are rapidly adopting artificial intelligence for marketing, but sometimes even advanced systems falter. This post-mortem dives into an AI-managed…
Guides & Resources
Boost influencer marketing success with tailored brand guidelines. Learn how to create them, enforce compliance, and communicate effectively.
Live-stream shopping is revolutionizing e-commerce in 2025, drawing viewers who crave real-time engagement. The key to converting these viewers into buyers is…
South Korea’s Fair Trade Commission (KFTC) rules on influencer marketing are transforming how brands and creators collaborate. As social media advertising grows,…
Negotiating “step-up” rights for using influencer content in Super Bowl ads in 2025 is a high-stakes process, given the increased audience and…