Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to identify and target lookalike audiences on Pinterest is dramatically improving the reach and precision of digital marketing…
Customer Data Platforms (CDPs) with real-time personalization features are revolutionizing marketing by merging data unification and on-the-fly audience targeting. Brands…
Using AI to analyze the sentiment of product reviews across multiple platforms is now a game-changer for brands and retailers.…
Account-Based Marketing (ABM) analytics and reporting are key to transforming account targeting into scalable revenue in today’s B2B landscape. To…
Brands are harnessing the power of AI for predictive analytics in demand forecasting for marketing like never before. As digital…
Mastering social platforms requires more than creativity; brands also need data-driven insights. Using competitive analysis tools for social media marketing…
Using AI to identify and qualify sales leads from your website traffic can radically change your sales pipeline efficiency. Modern…
Marketing attribution software for multi-channel campaigns has become an essential tool for accurately measuring the impact of every touchpoint along…
Email marketing remains a cornerstone of digital outreach, yet subject line performance often makes or breaks campaigns. Using AI to…
Effective cross-channel campaign planning strategies are essential for marketers aiming to deliver consistent customer experiences across multiple platforms in 2025.…