Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Project management methodologies like Agile, Scrum, and Kanban are transforming how marketers plan, execute, and optimize campaigns. Each approach offers…
Using AI to analyze customer service chat logs for product insights is transforming the way businesses understand their customers. By…
Marketing automation platforms for SMBs have transformed how small-to-medium businesses manage, analyze, and optimize their marketing. These dynamic systems automate…
Using AI to identify and mitigate bias in your hiring and promotion processes is transforming the way organizations achieve fair…
Choosing the right CRM system for B2B and enterprise companies is essential to driving sales growth, customer satisfaction, and business…
Using AI to analyze and score the quality of your website’s backlinks is now a powerful lever for SEO growth…
Using AI to analyze and score the quality of your website’s backlinks is now essential for effective SEO in 2025.…
Google Analytics 4 for marketers is revolutionizing how brands understand their audiences and measure digital performance. With a powerful suite…
Using AI to generate topic ideas for your company blog and social media is transforming how businesses create engaging, relevant…
Managing online presence is essential for brands, making social media scheduling and publishing tools indispensable in 2025. With growing networks…