Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
The rise of the digital wallet and crypto payment solutions is transforming how global creators receive, manage, and spend their…
The rise of the “no-code” movement in the creator economy is leveling the playing field for non-technical creators, unlocking access…
Using AI to analyze the accessibility of influencer content like captions and alt-text is rapidly becoming crucial for inclusive digital…
AI for ethical guideline enforcement is revolutionizing how digital content creators ensure compliance, maintain integrity, and foster trust in today’s…
Building a custom MarTech stack has become crucial for staying ahead in influencer marketing, prompting savvy brands to explore API-First…
Using AI to analyze and score the creative risk of a campaign concept before launch is transforming how marketers approach…
Using AI to analyze and score the “creative risk” of a campaign concept before launch is fast becoming essential for…
Effective “cross-platform” watermarking and content tracking tools have become essential for creators and brands to protect intellectual property and understand…
Using autonomous AI agents to manage and optimize micro-influencer campaigns is fast becoming an industry standard in 2025. With brands…
Using AI to draft mutual non-disparagement clauses in contracts can elevate your legal drafting process, reducing errors and saving time.…