Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using autonomous AI agents to manage and optimize micro-influencer campaigns is fast becoming an industry standard in 2025. With brands…
Using AI to draft mutual non-disparagement clauses in contracts can elevate your legal drafting process, reducing errors and saving time.…
The role of AI for content uniqueness detection is transforming influencer marketing in 2025. Brands and audiences crave novelty, pushing…
In 2025, the search for reliable health insurance and benefits platforms tailored to digital creators is more important than ever.…
Using AI to analyze comment sentiment for early crisis detection has become a transformative tool for brands and organizations. By…
AI-powered “content grading” is transforming how brands evaluate influencer posts by automatically scoring them against creative briefs. Leveraging advances in…
Influencer-specific tax & accounting software has become a must-have in 2025 as content creators seek hassle-free ways to manage their…
Using generative AI to create speculative storyboards for creator pitches is revolutionizing how creative professionals visualize and sell ideas. By…
Data clean room platforms have revolutionized how brands and creators co-analyze first-party data for privacy-safe collaboration. As privacy regulations tighten…
AI for “creative fatigue” analysis is revolutionizing how brands and influencers maintain content quality. Creative fatigue can severely impact engagement,…