Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using Swarm AI To Predict Audience Reactions To High-Risk Campaigns is changing how brands test bold ideas without gambling their…
In 2025, digital marketers face fragmented customer journeys across web, app, CTV, email, and in-store touchpoints. Comparing open source identity…
In 2025, brands compete in seconds of attention, and meaning travels faster than copy. AI for analyzing the visual semiotics…
In 2025, regulated brands can’t afford ad hoc workflows, scattered approvals, or unclear accountability. Reviewing Content Governance Platforms For Regulated…
Using AI For Real-Time Sentiment Mapping Across Global Feeds has moved from an experimental idea to an operational necessity for…
In 2025, shoppers expect to learn, compare, and buy without leaving the video they’re watching. Reviewing Interactive Video Platforms For…
Predictive Budget Allocation is changing how marketing leaders plan monthly spend in 2025. Instead of relying on last month’s ratios…
Remote teams move fast in 2025, and design work can’t wait for long email threads or lost file versions. The…
AI-Powered A/B Testing For High-Volume Sales Development Outreach has become the fastest way to turn massive activity into measurable learning…
AI-Powered A/B Testing For High-Volume Sales Development Outreach is changing how SDR teams improve reply rates without burning lists or…