Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Data clean room platforms have revolutionized how brands and creators co-analyze first-party data for privacy-safe collaboration. As privacy regulations tighten…
AI for “creative fatigue” analysis is revolutionizing how brands and influencers maintain content quality. Creative fatigue can severely impact engagement,…
Using AI to detect “brand drift” in a long-term creator partnership gives modern marketers a proactive edge. With partnerships fueling…
AI for summarizing long-form video content into key moments and highlights is revolutionizing how viewers and creators interact with videos.…
The surge in the creator economy has fueled the demand for reliable online payment solutions, leading many to explore digital…
Using AI to predict the burnout risk of a potential creator partner has become a game-changer for brands and agencies.…
Building a competitive intelligence dashboard for influencer marketing empowers brands to make data-driven decisions, outsmart rivals, and optimize campaigns. By…
AI-powered visual search for discovering creators with a specific aesthetic has revolutionized how brands, curators, and casual browsers find visual…
Managing complex, multi-tiered affiliate payout structures demands high-performance tools and robust strategy. From fast-growing e-commerce brands to established networks, finding…
The power of using AI to analyze the vocal tone and speaking cadence of creators is revolutionizing how brands choose…